Claiming to be environmentally-friendly when a company is not is:
A) greenwashing
B) green marketing
C) brown wash
D) green entitlement

Question

Quizplus · Accepted Answer

Greenwashing is the act of making false or exaggerated claims about a company's environmental friendliness in order to appeal to eco-conscious consumers. It involves using marketing or advertising tactics to make a company seem more environmentally responsible than it actually is. Brown wash and green entitlement are not commonly used terms in the context of environmentalism, while green marketing is a legitimate strategy that involves promoting a company's environmentally-friendly practices in a truthful and transparent way.

Claiming to Be Environmentally-Friendly When a Company Is Not Is