PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not happen at their factories. This is an example of using which approach to managing negative publicity?
A) impression management
B) crisis management
C) enhancement
D) an apology strategy

Question

Quizplus · Accepted Answer

PepsiCo's reaction to the negative claims about hypodermic needles being found in its products is an example of crisis management, which involves taking immediate action to address a negative publicity or crisis. The company used photographs and videos to demonstrate that such an event could not happen at their factories, which is a proactive approach to managing negative publicity. Impression management, enhancement, and apology strategies, on the other hand, are reactive strategies that are used after the damage has been done.

PepsiCo Reacted to Negative Claims About Hypodermic Needles Being Found