The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how the information is processed, where it is being processed in the brain, and how the individual reacted to the ad or marketing piece.

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Cognitive neuroscience provides insights into the cognitive processes involved in consumer behavior, including perception, attention, memory, and emotion, which can help marketers create more effective marketing strategies and messages. By understanding the neural mechanisms underlying consumer decision-making, marketers can design ads and marketing materials that better resonate with consumers and achieve their marketing objectives.

The Real Advantage of Cognitive Neuroscience to Marketers Is That