Dwell rate measures the proportion of ad impressions that resulted in a user engaging with an online ad, such as clicking it or just moving the mouse over it.
Correct Answer:
Verified
Q41: Measuring changes in sales following a marketing
Q44: According to the principles of position advertising
Q45: According to the principles of position advertising
Q47: The real advantage of cognitive neuroscience to
Q48: In evaluating online advertising, dwell time measures
Q49: Position advertising copytesting (PACT) was designed originally
Q51: The impact of advertising is difficult to
Q82: PACT stands for position advertising copytesting.
Q101: Length of engagement is the number one
Q149: Scanner data makes it possible for companies
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents