According to the principles of position advertising copytesting (PACT), testing procedures should be relevant to the advertising objectives.

Name: According to the principles of position advertising copytesting (PACT), testing procedures should be relevant to the advertising objectives.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

PACT emphasizes that testing procedures should be aligned with the advertising objectives to ensure that the results are meaningful and useful in improving the effectiveness of the ad.

According to the Principles of Position Advertising Copytesting (PACT), Testing