The PCM explains how a consumer's ______________ connection with a sport product could initially form and change over time.

Question

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The PCM (Product-Consumer Matching Model) emphasizes on the psychological connection between the consumer and the sport product. It explains how a consumer's preference for a particular product can change and evolve over time based on various psychological factors such as attitudes, perceptions, and values.

The PCM Explains How a Consumer's ______________ Connection with a Sport