A brand __________ is based on brand associations, which are defined as thoughts and ideas held by actual or potential consumers towards a certain service of product.

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Brand image is the set of perceptions and beliefs that consumers have about a particular brand. It is based on brand associations, which are the thoughts and ideas held by actual or potential consumers towards a certain service or product. Brand identity refers to the visual elements, such as the logo and packaging, that represent the brand. Brand awareness is the extent to which consumers recognize and remember a brand. Brand equity refers to the value or worth of a brand, which is based on factors such as brand loyalty, awareness, and image.

A Brand __________ Is Based on Brand Associations, Which Are