Which are the two main aspects of valuation of a brand?

Question

Quizplus · Accepted Answer

The two main aspects of valuation of a brand are financial management and competitive. Financial management aspect involves calculating the financial worth of the brand in terms of revenue, profits, and market value. Competitive aspect involves analyzing the brand's competitive position in the market and its ability to differentiate itself from its competitors. The other options (A, B, and D) are not relevant to brand valuation.

Which Are the Two Main Aspects of Valuation of a Brand