__________ are informational nodes linked to the brand node in memory and contain the meaning of the brand for the consumers.

Question

Quizplus · Accepted Answer

Brand associations are the informational nodes linked to the brand node in memory and contain the meaning of the brand for consumers. Brand equity refers to the overall value of the brand, which includes brand associations. Image of the team is not related to the concept of brand nodes or associations. Brand knowledge is a broader term that encompasses both brand awareness and brand associations.

__________ Are Informational Nodes Linked to the Brand Node in Memory