Fox Sports is interested in grouping their prospective broadcast viewers based on the distinct motives these people have for tuning in. The most appropriate type of segmentation would therefore be:
A) Psychographic
B) Behavioural
C) Sociocultural
D) Demographic
Correct Answer:
Verified
Q6: Which of the following statements regarding market
Q7: _ and _ are two methods for
Q8: Which of the following stages is NOT
Q9: Income is a:
A) Biased segmentation variable
B) Socioeconomic
Q10: Which is the fastest growing ethnic minority
Q11: Geographic segmentation can vary based on which
Q12: Which of the following variables does NOT
Q13: In the sport industry, the 'Pareto Effect"
Q14: Which of the following can be examined
Q16: Amazon is hoping to target viewers of
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