Amazon is hoping to target viewers of English Premier League matches who are not currently Amazon Prime subscribers. In this way, their main segmentation approach would be:

Question

Quizplus · Accepted Answer

The segmentation approach of targeting viewers of English Premier League matches who are not currently Amazon Prime subscribers is based on their behavior, i.e. not subscribing to Amazon Prime, rather than their geographic location, social class, or gender.

Amazon Is Hoping to Target Viewers of English Premier League