Brand personality has a strong impact on consumer preferences, brand trust, and brand loyalty.

Question

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Brand personality is the set of human characteristics associated with a brand. It helps in building emotional connections with the customers and determines how they perceive the brand. Consumers tend to develop preferences, trust, and loyalty towards the brand, based on its personality. Therefore, brand personality has a strong impact on consumer preferences, brand trust, and brand loyalty.

Brand Personality Has a Strong Impact on Consumer Preferences, Brand