Which form of technology has most recently altered the way companies develop brand personalities most significantly?

Question

Quizplus · Accepted Answer

Social media has revolutionized the way companies develop brand personalities. Social media platforms like Facebook, Instagram, and Twitter offer companies a direct line of communication with their audience and allow for immediate feedback, making it easier for brands to cultivate and curate their personalities online. Companies can now showcase their values, personality, and voice directly to their audience, build a community around their brand, and engage with customers in real-time, which has been a game-changer in branding.

Which Form of Technology Has Most Recently Altered the Way