The perception some consumers may have that Barcelona FC has a set of human characteristics associated with the brand is referred to as:

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The perception of certain human characteristics associated with a brand is known as brand personality. In this case, some consumers may perceive Barcelona FC as having a certain set of human characteristics, such as being passionate, skilled, and competitive, which would make up their brand personality. Brand persona refers to the way a brand presents itself to consumers, and brand attitudes are the opinions and feelings consumers have towards a brand. Brand segmentation is the process of dividing a target market into smaller, more specific groups based on shared characteristics.

The Perception Some Consumers May Have That Barcelona FC Has