The understanding of sport consumer behaviour is based on _________ psychology, which provides knowledge regarding why individuals search for, select, and use sport products.
A) Reverse
B) Emotional
C) Personal
D) Social

Question

Quizplus · Accepted Answer

The understanding of sport consumer behaviour is based on social psychology, which provides knowledge regarding why individuals search for, select, and use sport products. Social psychology focuses on how people interact with others and how their behavior is influenced by social situations. In the context of sport, this includes how individuals are influenced by social factors such as culture, family, friends, and media in their consumption of sport products.

The Understanding of Sport Consumer Behaviour Is Based on _________