Consumers will seek out and use sport products to solve a problem and/or acquire desirable benefits that satisfy ________ and _________.
A) Needs / Wants
B) Desires / Functions
C) Experiences / Desires
D) Wants / Dreams

Question

Quizplus · Accepted Answer

Needs are basic requirements for survival, whereas wants are desires that are not essential but contribute to a better quality of life. Consumers who purchase sport products are typically seeking to fulfill both their needs and wants, such as improving their health and fitness while also enjoying a fun activity.

Consumers Will Seek Out and Use Sport Products to Solve