When a company undergoes a repositioning, it depends on its advertising effort to
A) make sure the position has substance.
B) make sure consumers understand the theme behind its repositioning.
C) reduce the size of the competitive field.
D) select a target market.
Correct Answer:
Verified
Q31: As marketing manager for a large company
Q32: The three fundamental positioning themes are
A) demographic,
Q33: Aligning the marketing mix to yield distinctive
Q34: Segmenting consumers on the basis of product
Q35: The American Pork Producers association is running
Q37: Benefit positioning often refers to the functional
Q38: Segmentation used in selecting target markets that
Q39: A value proposition fosters the most effective
Q40: Effective positioning is based on:
A) meaningful commitment
Q41: Scenario 4-3
El Sol sunglasses were designed by
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