The three fundamental positioning themes are
A) demographic, psychographic, user.
B) benefit, functional, emotional.
C) heavy user, light user, emergent user.
D) benefit, user, competitive.
Correct Answer:
Verified
Q27: Folgers launched a new brand initiative called
Q28: Descriptors such as age, gender, race, and
Q29: Self expressive benefits can be the basis
Q30: _ are those whose brand preferences are
Q31: As marketing manager for a large company
Q33: Aligning the marketing mix to yield distinctive
Q34: Segmenting consumers on the basis of product
Q35: The American Pork Producers association is running
Q36: When a company undergoes a repositioning, it
Q37: Benefit positioning often refers to the functional
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