Descriptors such as age, gender, race, and marital status are widely used in
A) demographic segmentation.
B) psychographic segmentation.
C) soci-segmentation.
D) geo-segmentation.
Correct Answer:
Verified
Q23: One benefit of using demographic segmentation is
Q24: A package delivery company decides it wants
Q25: When segmenting markets based on consumers' usage
Q26: A market niche is
A) a competitive position
Q27: Folgers launched a new brand initiative called
Q29: Self expressive benefits can be the basis
Q30: _ are those whose brand preferences are
Q31: As marketing manager for a large company
Q32: The three fundamental positioning themes are
A) demographic,
Q33: Aligning the marketing mix to yield distinctive
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents