A package delivery company decides it wants to get into the flower delivery business. However, it knows that FTD has a huge share of the market and can offer service worldwide. It decides to look for a market niche. Which of the following is not an advantage of this strategy?
A) The company may be able to charge more for its product.
B) It may not be profitable for FTD to compete in the niche.
C) The company's market may be larger than FTD's market.
D) The company can still attempt to serve other segments.
Correct Answer:
Verified
Q19: Once a company matches what it can
Q20: Getting switchers to buy your brand ensures
Q21: "Careful cooks," "down-home stokers," and "functional feeders"
Q22: When Mobil positioned itself as the "Friendly
Q23: One benefit of using demographic segmentation is
Q25: When segmenting markets based on consumers' usage
Q26: A market niche is
A) a competitive position
Q27: Folgers launched a new brand initiative called
Q28: Descriptors such as age, gender, race, and
Q29: Self expressive benefits can be the basis
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents