When segmenting markets based on consumers' usage patterns, variety seekers as a segment are characterized by
A) the lowest level of opportunity for a firm to cultivate sales.
B) buying what is on sale or choosing brands that offer discount coupons.
C) a high level of repeat purchasing of the same brand.
D) extra-enthusiastic purchasing behavior.
Correct Answer:
Verified
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Q23: One benefit of using demographic segmentation is
Q24: A package delivery company decides it wants
Q26: A market niche is
A) a competitive position
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Q28: Descriptors such as age, gender, race, and
Q29: Self expressive benefits can be the basis
Q30: _ are those whose brand preferences are
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