____ are those whose brand preferences are still under development and are likely to offer future potential success for the brand.
A) emergent consumers
B) brand loyal users
C) heavy users
D) variety seekers
Correct Answer:
Verified
Q25: When segmenting markets based on consumers' usage
Q26: A market niche is
A) a competitive position
Q27: Folgers launched a new brand initiative called
Q28: Descriptors such as age, gender, race, and
Q29: Self expressive benefits can be the basis
Q31: As marketing manager for a large company
Q32: The three fundamental positioning themes are
A) demographic,
Q33: Aligning the marketing mix to yield distinctive
Q34: Segmenting consumers on the basis of product
Q35: The American Pork Producers association is running
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