Self expressive benefits can be the basis for effective positioning. With this approach the purpose is
A) to create distinctive images or personality traits for the brand and then invite the consumer into the brand's community
B) on benefit, user and competitive positioning, rather than emotional differentiation.
C) on making a product that doesn't compete directly with the competition.
D) on identifying groups of customers that can be served in a specifically utilitarian way.
Correct Answer:
Verified
Q24: A package delivery company decides it wants
Q25: When segmenting markets based on consumers' usage
Q26: A market niche is
A) a competitive position
Q27: Folgers launched a new brand initiative called
Q28: Descriptors such as age, gender, race, and
Q30: _ are those whose brand preferences are
Q31: As marketing manager for a large company
Q32: The three fundamental positioning themes are
A) demographic,
Q33: Aligning the marketing mix to yield distinctive
Q34: Segmenting consumers on the basis of product
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents