Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
A) there are no other kind of benefits
B) powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
C) the perceived utilities set with which consumers interpret the brand's messages
D) insignificant benefits such as peace of mind or prestige benefits
Correct Answer:
Verified
Q32: The three fundamental positioning themes are
A) demographic,
Q33: Aligning the marketing mix to yield distinctive
Q34: Segmenting consumers on the basis of product
Q35: The American Pork Producers association is running
Q36: When a company undergoes a repositioning, it
Q38: Segmentation used in selecting target markets that
Q39: A value proposition fosters the most effective
Q40: Effective positioning is based on:
A) meaningful commitment
Q41: Scenario 4-3
El Sol sunglasses were designed by
Q42: Scenario 4-3
El Sol sunglasses were designed by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents