When Bob, owner of a Chicago Burger King, and Ted, owner of a Detroit Burger King, experience a sense of connectedness by virtue of their common ownership, a brand community exists.

Question

Quizplus · Accepted Answer

A brand community exists when individuals or businesses share a common interest or connection with a brand, in this case, Burger King. Bob and Ted, as owners of Burger King franchises, share a common ownership and connection to the brand, which creates a sense of connectedness and community.

When Bob, Owner of a Chicago Burger King, and Ted