While habitual purchases are often consumption simplifiers, brand loyalty is the result of commitment to a specific brand time after time.

Question

Quizplus · Accepted Answer

Habitual purchases may simplify consumption, but brand loyalty is a conscious decision to repeatedly choose a specific brand out of commitment, familiarity, trust, or other reasons. Therefore, brand loyalty is a result of conscious effort and dedication rather than a mere habit.

While Habitual Purchases Are Often Consumption Simplifiers, Brand Loyalty Is