Advertising cannot affect an internal search. However, it can be a very effective tool once a consumer begins an external search.

Question

Quizplus · Accepted Answer

Advertising can actually influence and affect a consumer's internal search by creating brand awareness and familiarity, which can in turn influence their consideration set. Moreover, advertising can also shape a consumer's perception and attitude towards certain products or services, which can influence their internal evaluation and decision-making process.

Advertising Cannot Affect an Internal Search