The elaboration likelihood model of information processing (ELM) includes two paths to a consumer's attitude change, a central, low involvement route and a peripheral high involvement route.

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The ELM includes two routes to persuasion: the central route, which is high involvement and requires thoughtful consideration of the arguments, and the peripheral route, which is low involvement and relies on cues outside the message content.

The Elaboration Likelihood Model of Information Processing (ELM) Includes Two