Features of a brand, such as convenience, reliability, durability, and economy, appeal to a consumer's desire for

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The features mentioned, such as convenience, reliability, durability, and economy, directly relate to the functional benefits a product offers to its consumers. Functional benefits refer to tangible benefits or utility that a product provides to the customer, such as ease of use, cost-effectiveness, or convenience.

Features of a Brand, Such as Convenience, Reliability, Durability, and Economy