Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than $20.00. Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year. The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) A consumer who purchased the product from Voice-It was heard to say, "It's better than having pieces of paper around all the time. In fact, I thought it was a good deal on price too." The statement reflects the consumer's ____.

Question

Quizplus · Accepted Answer

The consumer's statement reflects their brand attitude towards Voice-It's product. They express satisfaction with the product and indicate that it is a good alternative to using paper. The comment on the price also reflects a positive attitude towards the value of the product.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve