Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than $20.00. Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year. The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) A consumer who was examining a sample of the product from Voice-It said, "If you ask me, it really gets down to buying either this device, another pad of paper, or a much more expensive voice messaging system." Which of the following components of MAAMs analysis had the consumer just indicated?

Question

Quizplus · Accepted Answer

The consumer is discussing the consideration set, or the options they are considering purchasing. The consumer is comparing Voice-It's device to other options on the market, such as a pad of paper or a more expensive voice messaging system.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve