Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than $20.00. Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year. The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Voice-It hired Madonna to do a TV advertisement in which she merely states "Don't Write It, Voice-It!" In this ad, Madonna is:

Question

Quizplus · Accepted Answer

Madonna is serving as a peripheral cue in the TV advertisement, which means she is not providing any substantive information about the product, but rather adding attractiveness or likeability to the ad. Her presence is designed to catch the audience's attention and make the product more appealing.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve