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Scenario 6-1 a Group That Calls Itself Adbusters Has a Site on Site

Question 58

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Scenario 6-1
A group that calls itself Adbusters has a site on the World Wide Web. The site contains many pages that address issues of consumption and culture, media practices and corporate responsibilities. For example, "the momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. (http://www.adbusters.org/home/)
-(Scenario 6-1) Adbusters faults cigarette companies for targeting billboard campaigns at ethnic and minority groups. In the same vein, advertisers are criticized as portraying women:


A) as superior to men
B) as homemakers or objects of desire.
C) as the head of government agencies.
D) as intermediate formularies for agencies.

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