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Scenario 6-2 When the Rally's Hamburger Chain's Big Buford Ad Campaign --

Question 54

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Scenario 6-2
When the Rally's hamburger chain's Big Buford ad campaign -- "It's not the size; it's the taste" -- began running a few years ago, Louisville's Southeast Christian Church's weekly newspaper, The Southeast Outlook, quickly responded with a series of columns and editorials, all vehemently denouncing the ads as obscene and urging a boycott of Rally's. They included the telephone numbers of Rally's corporate offices and of local television stations. The Outlook later reported that each station received several hundred calls and that Rally's prematurely ended the campaign. (Henry Hoenig, "The Gospel of Growth", Louisville.com, http://www.louisville.com/loumag/oct98/sec.shtml, 01/08/05) .
-(Scenario 6-2) The editors of the newspaper have asked individual local radio stations to boycott the advertisements. They also have the option of working with a media self regulatory organization. If they wish to work with a media self-regulatory organization, they should contact the ____ with any concerns over issues of truth, fairness, or good taste.


A) NAB's Code Authority
B) American Association of Advertising Agencies
C) Better Business Bureau
D) Federal Trade Commission

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