Scenario 6-3 "Consumerism Is a Pattern of Behavior That Helps to Destroy

Scenario 6-3
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions" begins the first page on a World Wide website entitled "Overcoming Consumerism." It continues, "This site details ways that you can help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while helping to restore the self-sufficiency of your community." (http://www.verdant.net/)
As one travels from page to page in the site, advertising is often implicated as a source of the movement toward consumerism. Many of the same criticisms of advertising found in the site were outlined in the textbook.
-(Scenario 6-3) The site urges people to buy the goods that they need at small businesses and from small manufacturers. This practice

A) reduces the effectiveness of emotional appeals in advertising.
B) undermines the presumed monopoly power that big businesses with big ad budgets acquire through advertising is
C) eliminates the need for advertising regulation.
D) expands existing demand, rather than shuffling it.