Scenario 6-2
When the Rally's hamburger chain's Big Buford ad campaign -- "It's not the size; it's the taste" -- began running a few years ago, Louisville's Southeast Christian Church's weekly newspaper, The Southeast Outlook, quickly responded with a series of columns and editorials, all vehemently denouncing the ads as obscene and urging a boycott of Rally's. They included the telephone numbers of Rally's corporate offices and of local television stations. The Outlook later reported that each station received several hundred calls and that Rally's prematurely ended the campaign. (Henry Hoenig, "The Gospel of Growth", Louisville.com, http://www.louisville.com/loumag/oct98/sec.shtml, 01/08/05) .
-(Scenario 6-2) The Big Buford example is evidence that
A) taste is not a personal and subjective evaluation.
B) fast food must be considered a highly controversial product category.
C) small segments of the population can cause considerable controversy over matters of taste.
D) the concept of political correctness has not been embraced by franchise owners.
Correct Answer:
Verified
Q43: Scenario 6-5
Joe Rowan walked into Pederson Toyota
Q44: Scenario 6-3
"Consumerism is a pattern of behavior
Q45: Scenario 6-2
When the Rally's hamburger chain's Big
Q46: Scenario 6-4
The Lightning Rod is a fishing
Q47: Scenario 6-1
A group that calls itself Adbusters
Q49: Scenario 6-1
A group that calls itself Adbusters
Q50: Scenario 6-4
The Lightning Rod is a fishing
Q51: Scenario 6-3
"Consumerism is a pattern of behavior
Q52: Scenario 6-5
Joe Rowan walked into Pederson Toyota
Q53: Scenario 6-1
A group that calls itself Adbusters
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