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Scenario 6-2 When the Rally's Hamburger Chain's Big Buford Ad Campaign --

Question 48

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Scenario 6-2
When the Rally's hamburger chain's Big Buford ad campaign -- "It's not the size; it's the taste" -- began running a few years ago, Louisville's Southeast Christian Church's weekly newspaper, The Southeast Outlook, quickly responded with a series of columns and editorials, all vehemently denouncing the ads as obscene and urging a boycott of Rally's. They included the telephone numbers of Rally's corporate offices and of local television stations. The Outlook later reported that each station received several hundred calls and that Rally's prematurely ended the campaign. (Henry Hoenig, "The Gospel of Growth", Louisville.com, http://www.louisville.com/loumag/oct98/sec.shtml, 01/08/05) .
-(Scenario 6-2) The Big Buford example is evidence that


A) taste is not a personal and subjective evaluation.
B) fast food must be considered a highly controversial product category.
C) small segments of the population can cause considerable controversy over matters of taste.
D) the concept of political correctness has not been embraced by franchise owners.

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