Scenario 6-5
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance - $125.00." Joe asked a salesperson what that meant. The reply was that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5% of the cost of the vehicle comes from expense for national and local advertising.
-(Scenario 6-5) Joe Rowan saw a television ad that stated the Toyota Camry was "The world's best car for reliability." Some critics of advertising argue that the use of such absolute superlatives in advertising is ____.

Question

Quizplus · Accepted Answer

The use of absolute superlatives in advertising, such as "The world's best car for reliability," is considered puffery. Puffery is a legal form of advertising that involves exaggerated statements or opinions that are not meant to be taken literally. While critics may argue that it is unethical to make such exaggerated claims, it is not illegal or considered deception as long as it is not a false claim.

Scenario 6-5 Joe Rowan Walked into Pederson Toyota One Day and Began