While it is legal, the use of superlatives ("Number One" or "Best in the World") in advertising is often called ____.

Question

Quizplus · Accepted Answer

The use of superlatives in advertising is often considered puffery, which refers to exaggerated or subjective claims that are not meant to be taken literally. While it may be seen as untruthful or manipulative, it is not considered illegal or necessarily unethical.

While It Is Legal, the Use of Superlatives ("Number One