Scenario 6-3
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions" begins the first page on a World Wide website entitled "Overcoming Consumerism." It continues, "This site details ways that you can help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while helping to restore the self-sufficiency of your community." (http://www.verdant.net/)
As one travels from page to page in the site, advertising is often implicated as a source of the movement toward consumerism. Many of the same criticisms of advertising found in the site were outlined in the textbook.
-(Scenario 6-3) A quote from the site states, "Consumerism encourages people to buy for the sake of buying, with little regard for the true utility of what is bought." Which one of the following is not representative of the point of view of the writer?
A) Advertising creates false needs instead of fulfilling existing needs.
B) The emotional benefit one receives from a product is sometimes more important to the consumer than functional attributes
C) Only functional benefits of a product are meaningful.
D) Consumers are relatively easy to seduce into buying things they don't need.
Correct Answer:
Verified
Q39: The desire to restrict advertising to children
Q40: While it is legal, the use of
Q41: Scenario 6-5
Joe Rowan walked into Pederson Toyota
Q42: Scenario 6-4
The Lightning Rod is a fishing
Q43: Scenario 6-5
Joe Rowan walked into Pederson Toyota
Q45: Scenario 6-2
When the Rally's hamburger chain's Big
Q46: Scenario 6-4
The Lightning Rod is a fishing
Q47: Scenario 6-1
A group that calls itself Adbusters
Q48: Scenario 6-2
When the Rally's hamburger chain's Big
Q49: Scenario 6-1
A group that calls itself Adbusters
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