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Scenario 6-2 When the Rally's Hamburger Chain's Big Buford Ad Campaign --

Question 45

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Scenario 6-2
When the Rally's hamburger chain's Big Buford ad campaign -- "It's not the size; it's the taste" -- began running a few years ago, Louisville's Southeast Christian Church's weekly newspaper, The Southeast Outlook, quickly responded with a series of columns and editorials, all vehemently denouncing the ads as obscene and urging a boycott of Rally's. They included the telephone numbers of Rally's corporate offices and of local television stations. The Outlook later reported that each station received several hundred calls and that Rally's prematurely ended the campaign. (Henry Hoenig, "The Gospel of Growth", Louisville.com, http://www.louisville.com/loumag/oct98/sec.shtml, 01/08/05) .
-(Scenario 6-2) If the church goers wanted to launch a complaint with a government agency stating that the Big Buford ads are obscene, they would contact


A) the Consumer Federation of America.
B) the Federal Communications Commission.
C) the National Advertising Division of the Better Business Bureau.
D) the National Advertising Review Board of the Better Business Bureau.

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