Solved

Scenario 6-5 Joe Rowan Walked into Pederson Toyota One Day and Began

Question 52

Multiple Choice

Scenario 6-5
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance - $125.00." Joe asked a salesperson what that meant. The reply was that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5% of the cost of the vehicle comes from expense for national and local advertising.
-(Scenario 6-5) Joe Rowan was frustrated to learn that such a large percentage of the price of a car came from advertising expenses. He said to the dealer spokesperson, "If you would stop advertising so much, I could save money on this car. Heck, I would be willing to spend hundreds of my own money to do a complete search on the Internet and other literature to find the best car for me. I don't need you guys to do that for me with all your advertising!" Which criticism of advertising is most disconcerting to Joe at this moment?


A) advertising is superficial and silly
B) advertising is a poor method to inform consumers
C) advertising wastes resources and money
D) advertising is often offensive

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents