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Scenario 6-2 When the Rally's Hamburger Chain's Big Buford Ad Campaign --

Question 59

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Scenario 6-2
When the Rally's hamburger chain's Big Buford ad campaign -- "It's not the size; it's the taste" -- began running a few years ago, Louisville's Southeast Christian Church's weekly newspaper, The Southeast Outlook, quickly responded with a series of columns and editorials, all vehemently denouncing the ads as obscene and urging a boycott of Rally's. They included the telephone numbers of Rally's corporate offices and of local television stations. The Outlook later reported that each station received several hundred calls and that Rally's prematurely ended the campaign. (Henry Hoenig, "The Gospel of Growth", Louisville.com, http://www.louisville.com/loumag/oct98/sec.shtml, 01/08/05) .
-(Scenario 6-2) The FCC could conceivably become involved in the complaint. The FCC is empowered to regulate


A) unfair methods of competition.
B) the advertising of food and medical products.
C) the disclosure of annual securities reports.
D) fraud on radio and television.

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