The kinds of ads that win awards are usually the same kinds of ads that clients approve will little hesitation.
Correct Answer:
Verified
Q6: Creative thinkers appear never to have lost
Q7: The Creative Brief is just that: brief.
Q8: Preparing and executing breakthrough IMC campaigns is
Q9: According to the text, creativity in advertising
Q10: To make yourself more creative, decide now
Q12: Clients see creativity as
A) characteristic of unusually
Q13: Because you have a "creative" job, does
Q14: The textbook suggests that creativity reflects:
A) early
Q15: In brainstorming, fear of being demoted is
Q16: One of John Sweeney's rules for what
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