Clients see creativity as
A) characteristic of unusually charismatic agency creatives
B) experienced by the majority of managers at one time or another
C) a quality of ad agencies rather than individuals
D) standard for most advertising executives
Correct Answer:
Verified
Q7: The Creative Brief is just that: brief.
Q8: Preparing and executing breakthrough IMC campaigns is
Q9: According to the text, creativity in advertising
Q10: To make yourself more creative, decide now
Q11: The kinds of ads that win awards
Q13: Because you have a "creative" job, does
Q14: The textbook suggests that creativity reflects:
A) early
Q15: In brainstorming, fear of being demoted is
Q16: One of John Sweeney's rules for what
Q17: Although a total commitment to one's work
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