Which of the following is most true about how the corporate world views creative people
A) creative people are innovators
B) everybody needs them but no one is sure who or what they are
C) creative people are valuable but inevitably disruptive
D) everybody can recognize them by their odd clothing styles
Correct Answer:
Verified
Q1: The most essential and long term creative
Q2: Lee Clow, "the dude who thought different,"
Q4: A fact of life in advertising agencies
Q5: Creativity is the same no matter what
Q6: Creative thinkers appear never to have lost
Q7: The Creative Brief is just that: brief.
Q8: Preparing and executing breakthrough IMC campaigns is
Q9: According to the text, creativity in advertising
Q10: To make yourself more creative, decide now
Q11: The kinds of ads that win awards
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