Scenario 9-3 World Wide Web Sites Can Be Used to Deliver Many

Scenario 9-3
World Wide Web sites can be used to deliver many different types of information. For example, one Web page tries to teach visitors the ins and outs of creating a successful Web page. The title of the site is "Build Your Own Web Page."
This guide has a table of contents that includes sections on Web Sites 101, deciding on content, organization and style, finding a Web server, and advertising your site. In addition, it has a guest book that visitors are urged to sign with their email and password. (www.build-website.com)
-(Scenario 9-3) This website is loaded with ideas for ways people and businesses with home pages can promote their sites. One way is to contact an Internet link exchange. This is a service that connects website owners to each other so they can trade free banner ads on each other's sites. The primary purpose of a banner ad for an advertiser is to

A) build brand awareness.
B) create positive attitudes toward the brand.
C) convince the viewer to clip a cybercoupon.
D) entice them to visit the marketer's home page