Scenario 9-3 World Wide Web Sites Can Be Used to Deliver Many

Scenario 9-3
World Wide Web sites can be used to deliver many different types of information. For example, one Web page tries to teach visitors the ins and outs of creating a successful Web page. The title of the site is "Build Your Own Web Page."
This guide has a table of contents that includes sections on Web Sites 101, deciding on content, organization and style, finding a Web server, and advertising your site. In addition, it has a guest book that visitors are urged to sign with their email and password. (www.build-website.com)
-(Scenario 9-3) Once the advertiser's banner ad has successfully enticed a consumer to its homepage, what is the next task?

A) Sell them on the brand
B) Get their email addresses and as much other info as they will part with
C) Get them to stay on the page for awhile
D) Communicate the brand's cultural significance