Scenario 9-4
As part of your duties as marketing manager for a company that manufactures exercise equipment for in-home use, you decide to champion your company's jump onto the Internet. The job is especially tough, since many of your bosses have no idea what it entails. In fact, you suspect that the only reason they are considering devoting money to the project is that your major competitor is building a Web presence, and your bosses don't want to be left behind. Your task is to educate your bosses so they will fund the effort.
-(Scenario 9-4) One of the higher-ups at your company says that he's willing to go along with your recommendation to place a banner ad on the Internet as long as the cost per thousand is reasonable. You tell him that

Question

Quizplus · Accepted Answer

The best choice is D because it provides a positive comparison between the cost per thousand for online advertising and traditional media. This information will help to persuade the higher-up that the investment in online advertising is worthwhile, as it is cost-effective compared to other options. Option A is also partially correct, but it is not the best choice because it only provides information about the cost comparison, without any positive or negative connotations. Options B and C are incorrect because they provide irrelevant information and are not helpful in persuading the higher-up.

Scenario 9-4 as Part of Your Duties as Marketing Manager for a for a Company