Coupons are a good sales promotion because they induce brand switching and stimulate repeat purchases, and the timing and distribution are controlled by the manufacturer.

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Coupons are a popular sales promotion strategy because they offer incentives for consumers to try a new product or brand, and can also encourage repeat purchases. Additionally, manufacturers can control the timing and distribution of coupons to maximize their impact on sales.

Coupons Are a Good Sales Promotion Because They Induce Brand