One potential downside of promotions is that a short-term gain may actually be offset by a drop in future sales.
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Q4: Support media are used to reinforce a
Q5: Vertical cooperative advertising involves the sharing of
Q6: Retailers often create trade promotions to entice
Q8: Coupons are a good sales promotion because
Q10: Transit advertising can be valuable when an
Q11: Sales promotion is the use of incentive
Q11: One of the purposes of sales promotion
Q12: Billboards, posters, and outdoor signs are perhaps
Q13: Although sales promotion can attract attention and
Q14: One reason for the popularity of sales
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